Gihan Perera works with infopreneurs - speakers, trainers, coaches, consultants, authors and other information experts - to leverage their expertise, on and off the Internet.
Updated: 2 hours 23 min ago
The Best is the Enemy of the Good
One of the most frustrating things for me is when I find people who want to do something new on-line, but aren't willing to start until they know more about whatever it is they are doing. In fact, sometimes they stubbornly insist on waiting until the...
How to Address Misunderstandings in E-mail
E-mail is one of the oldest Internet technologies, but it still causes a lot of stress, frustration and annoyance among users. Part of this is undoubtedly because of the volume of e-mail we all deal with, but a large part is also because it's so easy...
Make It Easy for Web Site Visitors to Take Action
Your Web site might be so full of pages, links, graphics and interaction that you forget why you built it in the first place! Here's the most important question to ask:What is the single most important action you want a Web site visitor to take?Or, t...
Follow Friday: Five Marketing and Sales Podcasts
I love listening to podcasts, and this week I'm recommending five of my favourite sales and marketing podcasts.Duct Tape Marketing PodcastJohn Jantsch has made a name as a leading small business consultant. He hosts this business ideas podcast, with ...
Write a Better Sales Letter: Webinar Recording
Writing persuasive sales copy is not about hype, outlandish claims or "shouting" on a Web page. It's about knowing the four key questions in your customer's mind, and answering them. Based on the "Set Buying Frames" chapter in my book "Fast, Flat and...
Choosing a Webinar Provider
One of the most common questions I get asked about webinars is which platform to use. There are a bewildering number of tools available for conducting webinars and on-line meetings, and new services crop up every few weeks. This makes it a fiercely c...
Are you creating your own e-mail overload?
E-mail is 40 years old, and yet most people still don't have a good strategy for managing the problem of e-mail overload. I'm shocked at how many people have overflowing in-boxes, some with messages that could well have been 40 years old!The first st...
Write a Better Sales Letter: Complimentary Webinar on Thursday
Writing persuasive sales copy is not about hype, outlandish claims or "shouting" on a Web page. It's about knowing the four key questions in your customer's mind, and answering them. When: Thursday 16th February, 8-8.30am WA time, 11-11.30am AEDT, 1-...
Follow Friday: David Thomas - Think Global
David Thomas is the role model for anybody who wants to build their authority fast. In his area of expertise - which broadly is offshoring, and more specifically, the growth of the BRIC countries, and even more specifically, tapping into China's grow...
Australia Post's Tracking System is Too Cryptic
When I bought something on-line recently, the supplier sent me a link to track the order through Australia Post. That link took me to a page like this:Although Australia Post employees might understand this, it makes no sense at all for ordinary cust...
The Four-Step Process to Turn Web Site Visitors Into Buyers
I've recently upgraded the design on my Web site, newsletter and blog (I hope you like it!). That's one step in making a Web site attractive to site visitors. But the more important step (which I need to do next) is to carefully review my products an...
My Seven Trends featured on Trusted Authority Live
I've previously blogged about the Trusted Authority Live radio show, produced by Andrew O'Brien, Steve Major and Trevor Dixon. In their latest episode, they report on my blog post, "Seven Trends You Must Pay Attention To (and Three You Can Ignore) in...
Rob Redenbach uses the Positioning Matrix in his Promotional Video
A few weeks ago, I posted a simple script for creating an on-line video.One of my clients, Rob Redenbach, has used this script to create a superb introductory 3-minute video here:Find out more about Rob at Redenbach.com....
Follow Friday: Joanna Penn - The Creative Penn
I only stumbled across Joanna Penn's site recently, and my only regret is that I hadn't discovered it earlier. It's the best resource I have found to help authors write, publish and promote their books and e-books.Joanna is a publisher herself, of bo...
Design a Web Site Menu That Helps Your Site Visitors: Webinar Recording
Internet users have a very small attention span, especially if your Web site is cluttered or confusing. Design a clear path for them through your site, so you identify their problems and clearly demonstrate you can help them with a solution. Based on...
Expert Gold Radio February 2012 - Trends for 2012
The Expert Gold Radio Show brings you monthly ideas, information, interviews and insights into the world of Internet marketing and e-learning.Listen to the episode here: Download the MP3 File hereFeature Interview: Seven Trends You Can't Ignore in 20...
The Biggest Mistake Experts Make With E-Learning Programs
Clients often say something like this to me:“I want to replace my training programs with on-line courses.”There’s also an implied bit after this sentence:“… and sell them to a billion people on the Internet.”If you’ve ever said that –...
Lead Your Site Visitors: Complimentary Webinar on Thursday
Internet users have a very small attention span, especially if your Web site is cluttered or confusing. Design a clear path for them through your site, so you identify their problems and clearly demonstrate you can help them with a solution.When: Thu...
Follow Friday: Dr Jenny Brockis - Brain Fit
In the area of health science, there are so many unqualified people calling themselves "experts", and claiming to have the answers to better health, fitness, nutrition and longevity. So it's refreshing to find somebody who does have the right to trul...
Are Amateurs Taking Over Your Business?
My friend Melvin Yeo is a lawyer. And he's an amateur.I don't mean he's an amateur lawyer. Far from it - he's a highly-respected corporate lawyer who worked for one of Australia's leading companies, and has now branched out into his own consultancy p...
