Why the World Needs More Missionaries
Have you read the Steve Jobs biography? I only ask because I’ve pretty much been banned from speaking about it at home. It’s getting that way at work, too, except one of my colleagues is just as fascinated with the book as I am. One reason I like...
Manual Intervention: Why it’s important to edit an automated newspaper
Have you seen a paper.li newspaper? It’s one of the coolest pieces of content I use. If you don’t know, paper.li is an old-fashioned broadsheet newspaper but completely online. The articles are sourced from Twitter based on any number of criteria...
Content Marketing Prediction 2012: Interactive Content
What happens when someone asks your opinion about a topic you’re particularly passionate about? What if they don’t put any restrictions around your answer? Every year for the past four years, Joe Pulizzi and the folks from the Content Marketing I...
Google Panda and the New SPAM Order
Have you noticed a change in the SPAM comments you’re receiving on your website or blog? Over the past two weeks, I’ve been hit hard and I can tell the SEO crowd is scrambling to combat Google’s new ‘Panda’ algorithm. Because original, qual...
How Much Does Content Marketing Cost?
How much of my budget should I spend on content marketing? That’s probably the question I hear more than any other. It’s a welcome question because businesses don’t budget for something they don’t think will work. I was particularly happy to ...
BRIEF: 3 Easy Steps to Building an Effective Sharing Tweet
Are you interested in getting your content distributed to a wider network? Of course you are. In an earlier post, I advised on the need for sharing widgets. How you construct a link for sharing on Twitter can make a big difference on how often it's ...
Who Owns Your Social Media Activity?
Last week I visited the east coast of Australia speaking to hiring managers and recruiters about how to use social media in their work. Many of the people I met with had expressed equal parts of interest and trepidation about entering the social medi...
I'm Not Sharing and You Can't Make Me
You already know from the title this is going to be a rant, right? I’ve been using social media sites for business since before the turn of the last century - before the term ‘social media’ was even coined. I kicked off my freelance writing car...
4 Great Ways to Limit Traffic on Your Blog
How often do you share blog posts? I’ve been working the social media channels hard the past few weeks and am becoming increasingly frustrated. As many of you know, I’m working on the AMMA miningoilandgasjobs.com project full-time. The focus of m...
Most Measurement Sucks - Chief Content Officer Australia
The Australian edition of Chief Content Officer is out today, bigger and better than ever before.If the cover story and title, don't catch your eye, make sure not to miss these articles:Marching to a Different Beta by Jonathan CrossfieldOkay, I admit...
